HUF 10TH ANNIVERSARY PHOTO TEE -GIOVANNI REDA
CLASSIC T-SHIRT (6oz. – 100% cotton ) // SCREEN PRINTED PHOTO // PRINTED TYVEK LABEL
HUF is celebrating its 10-year anniversary as a brand with the limited edition HUF 10th Anniversary Photo Tee Series. For this project, HUF has teamed up with various photographers who have made a major impact on the world of skateboard photography over the years. Through the creative effort and critical eye of these select individuals, skateboarding has been documented in such a way as to provide a unique history of the rich culture and lifestyle that comprises it. Each month through 2012, HUF will release a new installment to the series featuring the work of one of these select photographers.
HUF releases the sixth installment of the series in collaboration with photographer Giovanni Reda. Born and raised in Brooklyn, NY, Reda's photographic vision was heavily influenced from the onset by the diverse environments of New York City's five boroughs. Photographing skateboarders throughout the cityscape, he quickly earned attention within the skateboarding industry and developed a respect amongst his peers that holds steadfast to this day. Throughout his career, Reda has shot for every major skateboarding publication, including Big Brother Magazine, where he worked as photo editor. On account of his appealing personality, Reda now hosts a weekly episodic blog on skateboarding's top content-producing website, The Berrics. Titled "Wednesdays with Reda," the series showcases his unique humor and quick wit as he travels the world documenting various professional skateboarders, actors, artists, and musicians. He currently resides in Los Angeles where he continues to photograph skateboarding and the scene that surrounds it.